SALESFORCE-MARKETING-ASSOCIATE RELIABLE STUDY NOTES | SALESFORCE-MARKETING-ASSOCIATE EXAM CRAM REVIEW

Salesforce-Marketing-Associate Reliable Study Notes | Salesforce-Marketing-Associate Exam Cram Review

Salesforce-Marketing-Associate Reliable Study Notes | Salesforce-Marketing-Associate Exam Cram Review

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Salesforce Certified Marketing AssociateExam Sample Questions (Q42-Q47):

NEW QUESTION # 42
The marketing team at Northern Trail Outfitters has been running an email series for three weeks.
Management has asked for a report of the results of the email campaign's effectiveness and performance.
Which email metric should the associate use to convey the email's visual effectiveness?

  • A. Click-to-Open Rate
  • B. Bounce Rate
  • C. Open Rate

Answer: A

Explanation:
The Click-to-Open Rate is the most appropriate email metric to convey the email's visual effectiveness. This metric measures the percentage of recipients who opened the email and then clicked on a link within the email. It is a strong indicator of how engaging and compelling the email content and design are to the audience, as it reflects the effectiveness of the email in motivating recipients to take action after opening it.


NEW QUESTION # 43
Cloud Kicks has a primary data extension that contains the bulk of its subscriber base and is used for weekly promotions. Additionally, whensubscribers sign up to be notified about specific products, they are added to the same data extension.
Which step should the marketing associate take to ensure subscribers receive only one copy of the weekly email as intended?

  • A. Ensure the box is checked for de-duplicate by email address.
  • B. Create a filtered data extension to remove duplicate products.
  • C. Run an automation that removes duplicate subscribers at send time.

Answer: A

Explanation:
To ensure subscribers receive only one copy of the weekly email as intended, even if they are added to the primary data extension for multiple product notifications, the marketing associate should ensure that the option to de-duplicate by email address is selected during the email send process. This feature checks for and removes any duplicate email addresses within the send list, ensuring each subscriber receives only one copy of the email, regardless of how many times their email address appears in the data extension.


NEW QUESTION # 44
The marketing team at Cloud Kicks needs to ensure a subscriber has the right to erasure, also known as the right to be forgotten.
Which data privacy policy does this fall under?

  • A. CAN-SPAM
  • B. GDPR
  • C. HIPPA

Answer: B

Explanation:
The right to erasure, also known as the right to be forgotten, falls under the General Data Protection Regulation (GDPR). This provision allows individuals to request the deletion or removal of personal data when there is no compelling reason for its continued processing by the business. This right is particularly relevant in the context of digital data and is intended to offer individuals greater control over their personal information in the digital environment.
The GDPR mandates that organizations must comply with such requests under certain conditions, thereby strengthening data privacy and protection for individuals within the European Union and the European Economic Area.
References: The GDPR text provides clear guidelines on the right to erasure, specifying the conditions under which individuals can exercise this right and the obligations of businesses to comply with these requests.


NEW QUESTION # 45
A marketing associate at Cloud Kicks is creating a data extension for sending order confirmation emails to clients from a journey. The data extension has three ID fields: Order ID, Product ID, and Subscriber ID.
Which ID should the associate use in the Send Relationship section of the data extension?

  • A. Order ID
  • B. Product ID
  • C. Subscriber ID

Answer: C

Explanation:
In the Send Relationship section of a data extension, the Subscriber ID should be used as it links the data extension to the subscribers within Salesforce Marketing Cloud. This ensures that the email is sent to the correct subscriber by matching the Subscriber ID with the unique identifier in the Marketing Cloud subscriber list.
* Importance of Subscriber ID: This ID is essential for tracking and linking interactions, and ensuring that each email is accurately associated with the correct recipient within the journey.
* Salesforce Documentation Reference: For more information on Send Relationships, see Setting Up Sendable Data Extensions.


NEW QUESTION # 46
Cloud Kicks (CK) is sending a new publication. There is debate whether CK should continue using the From Name it used from previous messaging or leverage a new From Name.
What is an argument in favor of using a new From Name?

  • A. Enhance address book utilization.
  • B. Easily differentiate the new publication.
  • C. Receive better Inbox placement.

Answer: B

Explanation:
Using a new From Name can help Cloud Kicks clearly distinguish the new publication from previous ones.
This practice can reduce subscriber confusion and set clear expectations, particularly when launching a new type of content or series.
* Considerations on From Name: While changing the From Name might impact immediate recognition, it's beneficial if the new publication has a different focus, target audience, or format.
* Salesforce Documentation Reference: For further details on best practices for sender name, refer to Salesforce Marketing Cloud Best Practices for Email Marketing.


NEW QUESTION # 47
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